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About the project

Stay inspired with modern Japanese food.

The "débutante: New Selection of JAPAN FOODS" is part of the export promotion project by the Ministry of Agriculture, Forestry and Fisheries (MAFF) and Japan External Trade Organization (JETRO) to discover promising Japanese products and sell them on a trial basis overseas. Japanese food products that have never been exported, but show promise in fitting the needs of international are selected by professionals with a keen understanding of overseas markets. They are then sold for a limited time to test the market to uncover the next hit items. We hope this will increase your awareness of the yet undiscovered potential of Japanese food, as well as help find the pattern to future potential items.

General Producer

浜野 京

・信州大学理事(特命戦略担当) ・日本デザインコンサルタント協会 昭和54年日本貿易振興会(ジェトロ)に入会。平成25年ジェトロ理事に就任。 ジェトロでは、中小企業向けに数々の海外ビジネス支援事業を立ち上げ実施。また、クールジャパン担当として内閣府政策参与も歴任。

Meet The Producer

These are connoisseur producers in each country that are managing hit foods produced in Japan.

Operations Team

BS Fuji Export Expansion Support Office
  • BS FUJI INC.
  • deemand Corp.